Full metal basket is a citrus basket (fruits that accompany gin in cocktails) designed for bar events. It is built in two parts: the bottom is made of expanded metal and the top is made of welded rods. The choice of metal is to accentuate the raw side that Beefeater tends to put forward. Through this object, we wanted the customers to immerse themselves in London’s spirit, a spirit of connection, friendliness and warmth.

Beefeater came to the studio because they needed fruit baskets for the bars where they are located. To do this, we had to do a thorough analysis of the brand’s DNA. Beefeater is a gin brand that claims its origins and its London culture. Both the historic London and the alternative, raw and streetstyle London of today.